Digital Retail Transformation :: Advisory / Thought Leadership
In today's digital world, brick and mortar operators are seeking to elevate the in-store customer experience in order to effectively engage and activate customers. For many brands, this is now mission critical.
I advise retailers on how to bridge the retail and digital divide to deliver a variety of in-store, omni-media experiences that deliver to strategic engagement and activation objectives.
It begins with an upstream strategic collaborative process to define business objectives and how these will be served through targeted shopper experiences that are enabled by technology and content experiences.
The shopper experiences, and how in-store sales associates play a role in the delivery, will drive the technology recommendations.
Today, there are a number of innovative technologies that can deliver enhanced experiences - everything from endless aisle type of interactive applications tied to in-store and online POS inventory, proximity triggers i(beacon and RFID) that enable placed based targeted content and experiences to be delivered at a specific place and time in-store, and exciting new Artificial Intelligence (AI) and voice (think Alexa) activated experiences.
Of course, creativity also plays a role in ensuring that the entire digital based solution is on brand and will effectively engage audiences.
Digital retail transformation is happening across various sectors including fashion retail, banking, dispensaries and the fast emerging world of automated restaurants.
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