Thought Leadership
Begin Planning for Recovery Now
To say the past week has been challenging would be an understatement. It's been full on. We've all had to put our multitasking abilities to the te...
Infusing Your Brand with Your Values
The Fractional CMO (Stephen Dorsey) shares advice on the importance of infusing your brand with your values.
www.thefractionalcmo.ca
stephen@thefractionalcmo.ca
What the Notre Dame Fire Can Teach Us About Investing in Brand Building
Earlier this month I visited Paris on business and took a couple days to take in the beautiful city and enjoy it with friends. It’s one of my fav...
One Small Step for Canada, One Giant Leap for Northern and Rural Communities
Canadian Government Invests Billion$ In Satellite Technology to Connect Northern and Rural Canada with High Speed Internet
It’s exciting to hear t...
Back to the Future: Engagement in the Omni-Media World
Engagement is the holy grail of today's digital dominated world. The brands that can figure out how to effectively connect with consumers in relevant ways have a real chance of winning.
Five tips to building your brand
A piece I contributed to the Globe and Mail in 2017. Building a brand is a strategic process. The objective is to create a positive market perception for your business. I share five simple steps to follow.
Winning in the New Economy: Seven Steps Toward a Canadian Digital Innovation Strategy
This discussion paper originally, published last year, is intended to continue the broad conversation as we move toward a national, digital innovation strategy for Canada.