The Fractional CMO

The Fractional CMO :: Stephen Dorsey

Building Brands and Driving Engagement, Accelerated Growth & Scalability

A Fractional CMO is a marketing executive that can help your organization drive customer engagement, sales development and growth.

Stephen Dorsey, "The Fractional CMO"

My career spans 25+ years of senior management experience building brands and developing innovative ways to engage and activate audiences across traditional and digital channels, and helping organizations grow and scale.

Broad range of B2B / B2C engagements with established businesses, non-profits and start-ups in the technology, digital, retail, financial services, restaurant, media entertainment, energy and legal sectors.

PROFESSIONAL BIO

FRACTIONAL CMO SERVICES

Discovery: Marketing & Brand Audit, Analysis & Insights

Strategic Planning:: Sales & Marketing, Brand and Business Plans + Forecasting / Budgeting

Brand Development / Evolution

Marketing Standards: Best Practices

Strategic Prospecting Program (SPP) / CRM Customization + Workflow Automation

Management: Marketing Teams / New Initiatives

DEI Speaker / Facilitator / Thought Leader

KEY BENEFITS

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Bespoke CMO Experience & Expertise

Senior-level marketing and brand expertise customized to your specific needs to help you address challenges and capitalize on key opportunities.

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Affordable CMO Level Thinking

Gain access to senior level marketing insight and expertise without the need for a single, costly C-level hire. You get CMO level brainpower and marketing leadership without the full-time cost.

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Insightful, Collaborative Resource

A participatory minded professional that can facilitate leadership discussions and team collaborations, and can provide the much needed objectivity that your organizations needs to grow and scale effectively.

Darrell Champagne, GM @ PlayNetwork

“Stephen’s leadership role in our strategic planning activities during his six year tenure at PlayNetwork contributed to our organization achieving 3300% growth. His foundational, strategic marketing and branding efforts successfully positioned the PlayNetwork brand as the global innovation and quality leader in the industry and set the course for our long term success.”

Lauro Monteiro, ED @ Haven Toronto

“We are grateful at Haven Toronto for Stephen’s tremendous effort in leading the development of the first strategic brand and marketing plan in our agency's 85-year history. His strategic marketing experience combined with his creative talents re-imagining our brand, made it possible for our agency to effectively tell our clients stories and successfully exceed our donor engagement objectives.”

Karen Rhys-Wood, Commercial Dir. @ Gartner

“I have leveraged Stephen’s marketing advisory expertise to help generate new business in new markets during my tenures at NEC, Planar and Microsoft. He is a seasoned professional who is able to quickly gain an understanding of strategic objectives and translate this into marketing strategies and tactics that resonate with internal teams and are well received by clients. His creative thinking and focus on delivering timely, quality results has continually set him apart from the pack.”

Mark Campbell, Broker @ EXP Realty Canada

Stephen has the ability to ask the right questions in drawing out the essence of what an individual or organization strives to be, or perhaps to reawaken what has always been. He has a keen sense for what makes that entity unique and the creative instincts to establish a solid foundation upon which to flourish. He employs a rigorous approach to discovery of what constitutes a “brand”, within its current context, then an intuitive yet structured plan and imagery on which to act. I value Stephen’s perspective, his amiable nature and look forward to opportunities to work together.